Turn one key, into three.

Film it. Share it. Nominate three friends. Every key passed opens three more doors, and helps us reach one million.

From one open door… comes another. The One Million Doors movement started with a simple idea, when one person opens a door, they make space for others to follow.

Now, #PassTheKey is how we keep those doors opening, together.

Every time you pass the key, you inspire three more people to open their own doors for the next generation. One action. One key. One ripple of opportunity.

Join the movement in under 60 seconds.

Film Yourself

Post The Video Online

Tag & Invite Others

Start the video by opening a door, holding a key, and then say the following:

“I’m creating this video because [Name] passed me a key.
I believe everyone deserves the door of opportunity to be open,
and I want to dedicate this to [personalise with your reason why you are doing this].
I now pass the key to [Name 1], [Name 2], and [Name 3].

Examples for personalisation
I want to dedicate this to “…young people starting their careers.”
I want to dedicate this to “…my parents who always believed in me.”
I want to dedicate this “…so the next generation can thrive.”
I want to dedicate this to “…fairness and equal opportunity.”

Please use this caption:

I’m joining the #PassTheKey challenge with @GenerationSuccess 
and I now pass the key to [@Name1], [@Name2], and [@Name3].
Every £1 opens a door of opportunity, help us open one million doors.

Donate here 
👉 https://www.onemilliondoors.com/donatepage/
#OneMillionDoors #PassTheKey

Message the nominees after you tag them in the video.

After tagging and nominating three people, you may also want to send them
a quick message explaining why you nominated them.

Here’s a ready-to-usemessage:

If you’re not ready to record a video, you can still join the #PassTheKey challenge by posting these ready-to-share graphics or the message provided.

Ready to share Graphic Can Be Found Here

Caption:

Opening doors changes lives. I’m joining #PassTheKey to honour the people who opened doors for me when my path wasn’t straight. Four doors that changed my career: 

[Door/Person #1] → what it unlocked 
[Door/Person #2] → what it unlocked 
[Door/Person #3] → what it unlocked 
[Door/Person #4] → what it unlocked 

I’m passing the key to @Name @Name @Name to share your four doors. And if you’re reading this, I invite my whole network to #PassTheKey—share a door opened for you and open one for someone else today.

I nominate three people to keep this moving and I invite my whole network to #PassTheKey—share your story and help someone else open theirs.

Donate here: 👇
https://www.onemilliondoors.com/donatepage/

 #OpenYourDoors #SocialMobility

Text Post:

I’m part of #PassTheKey because one open door can change a life. 
Goal: [role/industry]. 

Why it matters to me: [1–2 lines human story]. 
My next step: [clear, specific ask—“a 15-min chat with a [job title] about routes into X”]. 

If you can help—or know someone who can—please comment or message me. I’m nominating @Name @Name @Name to share the door you’re trying to open so others can help. No one climbs alone. 

I nominate three people to keep this moving and I invite my whole network to #PassTheKey—share your story and help someone else open theirs.

Donate here 👇
https://www.onemilliondoors.com/donatepage/

#OpenYourDoors #SocialMobility

Every key turns into opportunity.

Each #PassTheKey video helps us reach new audiences and raise funds to open real doors, through mentoring, skills programmes, and Open Your Doors Day experiences across the UK.

The more keys passed, the more futures unlocked.
Your 30-second video fuels the movement for fairness.